Our philosophy is simple

Small, kept promises to yourself, repeated daily, rebuild agency faster than any external incentive or wellness program ever could.

Our Core Beliefs

Agency is the root, not a symptom. When people regain the belief that their small actions matter, presenteeism naturally declines.

Science has a soul. We combine rigorous evidence from sleep science, neurobiology, positive psychology, and behavior change with deep respect for human dignity, pride, and purpose.

Less is more. Tiny, repeatable commitments — supported by better biology — create more lasting change than big, inconsistent efforts or flashy programs.

Our vision is bold but grounded: to become the daily companion that helps shift workers trust themselves again — one honest bet, one reflection, and one supported night of recovery at a time.

When you feel stronger, calmer, and more in control of your energy, everyone wins — safer workplaces, higher performance, stronger teams, and lives lived with greater pride and presence.

Meet the Founders

  • Medical and Formulation Lead

    Dr. James Rouse is trained in general practice and has clinical expertise in pharmacognosy, integrative, and functional medicine. Dr. Rouse is a celebrated author of 13 books, an Emmy award winning producer, and host and founding faculty member for the Institute for Functional Medicine. He has trained hundreds of physicians and clinicians in complementary medicine and presented to audiences across the world. An expert in both research and formulation, Dr. Rouse has created numerous products that have been used in various clinical settings including Dana Farber Cancer Research Hospital, MD Anderson, and Harvard Medical School.

  • Marketing and Engagement Lead

    Mike has spent the majority of his career in an entrepreneurial environment with a focus on brand marketing, content development and production, lifecycle fulfillment, and revenue growth.

    He has worked with a host of companies to develop brand equity and ongoing customer expansion, while identifying new and emerging partnership opportunities. With more than 25 years in the marketing industry, Mike has worked with leading brands in the consumer packaged goods, hard goods, insurance, financial, and energy sectors while also leading teams and projects in the entertainment, sports, and media industries.